7 of the Most Beneficial Startups for Businesses in the Middle East

The Middle East is home to an ever-expanding network of truly innovative startups. Whereas some provide e-commerce platforms to the public, others are leveraging technology to connect locals to the services that they need. In addition, there is a growing market for startups that serve other businesses in the Middle East and beyond. These entities are supplying companies in all industries with the tools they need to grow and succeed.

From customer engagement platforms to office supply retailers, here are some of the Arab startups that are making a major impact on other businesses:


  1. ShortPoint

shortpoint logoEstablished in 2015, ShortPoint is a Software as a Service (SaaS) platform that enables businesses to build and improve their websites. Possessing offices in Dubai, the startup has designed a wide array of extensions for platforms such as SAP Portal, SharePoint, and Office 365. By deploying ShortPoint within their websites, businesses can leverage these web design features to overhaul their sites.

For example, by using ShortPoint’s theme builder, customers can easily develop unique themes for their SharePoint platforms without the need to code on their own. When designing their website layouts, businesses can incorporate maps, exciting animation, unique tabs, typography, and much more. ShortPoint also offers different Intranet kits for organizations in every industry ranging from education to travel, making it easy for any customer to create their own perfect website. More than 3,000 businesses across the globe rely on these innovative services for their design needs.


  1. Cognitev

cognitevlogoEgypt-based Cognitev has taken traditional business marketing to new heights by using artificial intelligence (AI) to fully automate its customers’ advertising processes. Believing in the power of cognition as a catalyst for “human progress,” the startup has developed a groundbreaking platform called InstaScaler. Designed for startups and small businesses, this product is the first of its kind to allow its users to put “advertising on autopilot.”

InstaScaler can help its clients to drive Internet traffic by identifying their existing content and determining where they can find a better audience for their type of business. Once it does, the platform creates targeted ads that help to send more online users to their pages. InstaScaler does all of this work for them, so they don’t need to rely on their own marketing capabilities to facilitate successful advertising campaigns. To get started, businesses only need to specify which webpages and countries they would like to target.


  1. OfficeRock.com

officerocklogoFounded in 2011 and headquartered in the UAE, OfficeRock.com has become the go-to website for businesses that need office supplies. Since launching in a warehouse, the startup has grown to include a stock of more than 30,000 products for nearly every business application. OfficeRock.com not only features basic office supplies such as storage cabinets and desk necessities, but it also provides its clients with various kitchen products, electronics, and even furniture.

OfficeRock.com also prides itself on its customer service, offering some of the lowest prices and expedited, free shipping on every order. In order to ensure that transactions go smoothly, the startup takes all the primary forms of payment and allows its clients to return items within five days of delivery if they are not satisfied with their purchases.


  1. Nibras

nibraslogoNamed as one of Forbes’ Top 100 Startups in the Middle East in 2018, Nibras enables businesses to expand their employees’ capabilities through online courses. The startup offers more than 250 courses for professionals looking to enhance their leadership skills, productivity, business etiquette, and more. Businesses can also use Nibras to teach their employees about teamwork and other crucial intra-office capabilities.


  1. Crowd Analyzer

crowdanalyzer logoSince its inception in 2013, Crowd Analyzer has provided businesses across the Arab region with a platform to assist them in the management of their social media presence. To this end, the startup has combined natural language processing, AI, and machine learning to help its clients gain a better understanding of their brand perception online. Not only can Crowd Analyzer understand different Arabic dialects, but it can also assess social media posts to determine how other users feel about their brand.

As part of its services, Crowd Analyzer works hand-in-hand with its clients to help them get a firm grasp on their social media efforts. The startup can advise businesses on their digital branding efforts, track the success of their campaigns, and assist them during public relations crises.


  1. Near Motion

nearmotion logoHeadquartered in Saudi Arabia, Near Motion has developed an array of solutions for customer engagement and loyalty to help businesses in nearly every sector. Businesses ranging from retail storefronts to transportation companies can leverage technology to enhance their customer interactions.

Near Motion has developed a location-based marketing system that enables businesses to connect with customers in their vicinity. The platform can detect customers’ smartphones, which can enable businesses to send push notifications for product giveaways, discounts, and ads while they are still nearby. Users can also create digital maps of their buildings to make it easier for customers to find their way around.


  1. Visage

visage logoServing some of the biggest startups in the UAE, Visage streamlines the hiring process by providing businesses with a fully automated candidate recruitment system. The site leverages AI and crowdsourcing to identify the most qualified individuals for the positions that its clients need to fill. After businesses submit the requirements for the roles they are offering, the Visage team will find candidates on their behalf and create a short list of the best ones. Within three days, they will be able to interview prospective hires and move that much closer to acquiring the talent they need.