7 of the Most Influential E-Commerce Startups in Turkey

Entrepreneurs Lale Tuzun and Kerim Ture established their startup, Modanisa, to provide a fashion marketplace for one of Turkey’s (and the world’s) most underserved consumer groups: Muslim women. Before the startup burst onto Turkey’s e-commerce scene in 2011, the modest fashion industry had become stagnant in terms of clothing styles and emerging designers. With the company’s Istanbul headquarters located in area with more than 400 textile producers in the vicinity, Modanisa has been able to deliver trendy, yet modest clothing and accessories to Muslim women in 75 countries around the world.

Through the startup’s site, users can browse through 30,000 products from more than 300 different brands. This diverse array of items enables Muslim women to find the right outfit for any occasion, whether it’s a day at the beach or an elegant party. Modanisa also helps Muslim women keep current with the latest trends by offering tips and advice on the latest hijab designs and hijab-friendly attire.

  1. Modacruz

modacruz logoEstablished in 2014, Modacruz has become one of the top sites for consumers who are looking to purchase used luxury fashion garments and accessories. The Istanbul-based startup allows users to browse and buy products from such international brands as Dolce and Gabbana, Louis Vuitton, and Tory Burch. In addition to clothes, jewelry, and handbags, Modacruz offers a wide selection of shoes, beauty products, and perfume. People who want to make a little extra cash while cleaning out their closets can register with the site and put their items up for sale quickly.

  1. iCaked

icaked logoOne of Turkey’s most unique e-commerce platforms, iCaked allows people to purchase customized baked goods for any occasion. Through the site’s 3D design tool, customers can personalize the size, shape, and color of their cake. The tool also allows them to choose from a wide array of cake figures and decorations that they can use to top off their design. iCaked does not limit customers to cake, however; they can make custom designs for cupcakes and other desserts as well. Customers then select one of the company’s affiliate bakeries to fulfill their order.

  1. Morhipo

morhipo logoMorhipo has brought some of the most popular global fashion brands to Turkish consumers since 2011. Through this online marketplace, users can browse thousands of products from the latest fashion seasons. Those who sign up for Morhipo’s Special Discount Club can acquire pieces from collections that are still in stores, but at deep discounts of up to 90 percent off retail price. In addition to fashion for men, women, and children, Morhipo also sells cosmetics and home goods. Looking to provide best-in-class customer service, the company guarantees one-day delivery to those based in Istanbul and two-day delivery to customers who live elsewhere in Turkey.

  1. Grupanya

grupanya logo
Based in Istanbul, Grupanya is one of Turkey’s leading group purchasing sites. Every day, the company features a new array of discounts and deals on goods, services, and activities in Istanbul, Turkey’s other large cities, and resort destinations throughout the country. Whether they’re looking to take a vacation or discover new restaurants in their city, people can purchase various experiences at discounted prices. The company’s business model has seen great success, skyrocketing Grupanya to one million sales within its first year alone.

  1. Marul

marulcom logoMarul is making it easier than ever for Turks to buy their groceries by assembling a vast online marketplace of grocery stores, butcher shops, bakeries, and other merchants. Site users can search for goods by inputting their location and selecting a local market. All items listed on Marul have the same price online as they do in store, even if grocers adjust prices on their shelves. With the addition of complimentary shipping, this system makes it both convenient and cost-effective for people to buy food and other staple goods online.

  1. Bi’kutu Mutluluk

bikutu mutluluk logo
Following the global subscription box trend, Bi’kutu Mutluluk has offered monthly gift boxes by mail since 2014. Customers can subscribe to receive three, six, or 12 months of boxes, each of which arrives full of unique products like jewelry, beauty items, and more. Every Bi’kutu Mutluluk box is designed around a concept, which is kept secret until a week after the regular monthly shipment date. Subscribers can also design their own boxes or select from one of several concepts. With each monthly box, subscribers also receive a copy of Bi’kutu Mutluluk’s Bi’mutlu Dergi lifestyle magazine, which focuses on topics like healthy living and travel.

  1. Modanisa

modanisa logoEntrepreneurs Lale Tuzun and Kerim Ture established their startup, Modanisa, to provide a fashion marketplace for one of Turkey’s (and the world’s) most underserved consumer groups: Muslim women. Before the startup burst onto Turkey’s e-commerce scene in 2011, the modest fashion industry had become stagnant in terms of clothing styles and emerging designers. With the company’s Istanbul headquarters located in area with more than 400 textile producers in the vicinity, Modanisa has been able to deliver trendy, yet modest clothing and accessories to Muslim women in 75 countries around the world.

Through the startup’s site, users can browse through 30,000 products from more than 300 different brands. This diverse array of items enables Muslim women to find the right outfit for any occasion, whether it’s a day at the beach or an elegant party. Modanisa also helps Muslim women keep current with the latest trends by offering tips and advice on the latest hijab designs and hijab-friendly attire.

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